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“The most valuable of all talents is that of never using two words when one will do.” - Samuel Jefferson
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Home  News Ecommerce Unique Ways of using Google Adwords for Ecommerce
Unique Ways of using Google Adwords for Ecommerce
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This free video from Andy Jenkins of StomperNet on how Brad Fallon's ecommerce site on Wedding Favors got delisted from Google search in 2006, and through using Google AdWords, went on to generate the best 6 months of sales instead!
Some of these unusual Google AdWords ideas include:
- Raise the Cost Per Click
- Killed most of the "general" keywords
- Replaced best AD with an Ad that got LESS clicks!
- Used "Hidden" AdWords features
The video also covered the AdWords Triangulation Method (ATM),
out-of-the-box ideas on using Google AdWords to drive massive traffic
to an ecommerce site!
Tactic 1
Target users that have Commercial Intent
Use http://adlab.msn.com/OCI/oci.aspx to check a keyword phase. E.g. "baby gifts" has 94% commerical intent.
Tactic 2
Anchor your Ad in the most PROFITABLE position
Aim for the VERY top AdWords position! Use CamelCase for AdWords url.
Tactic 3
Create Ads with the best combination of Click Through Rate (CTR) and Conversion Rate
The ultimate aim is about sales, not only focus on traffic.
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Discuss (1 posts)
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Unique Ways of using Google Adwords for Ecommerce
Jun 03 2008 12:03:41
This thread discusses the Content article: Unique Ways of using Google Adwords for Ecommerce
This is one of the BEST video on SEO I've seen!
View this a few times to get the most out of the video.
Enjoy! 
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#2 |
Discuss in Forum: Unique Ways of using Google Adwords for Ecommerce (1 posts)
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