|
SEO & Optimization Software Tools
-
Trends & Innovations - Thursday
(Investor's Business Daily)
Investor's Business Daily - Social network users may be more vulnerable to identity theft and other online threats than they realize, says a survey by security software firm Webroot. It found 66% don't restrict any details of their personal profile from being visible through a public search engine, and more than 50% aren't sure who can see their profile pages. Moreover, 33% include at least 3 key pieces of personal data on those pages. The survey's findings come as online hangout Facebook simplifies its privacy controls so it's easier for users to restrict access to their pages.
-
SEO Company India Search engine Optimization - PR Inside
Search Engine Optimization (SEO), provides useful services to websites. SEO optimizes the content and build link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. SEO ...
“When people show you who they are, believe them.” - Maya Angelou
|
Home  News Ecommerce Online Ad Spending to Reach $5.3B
Online Ad Spending to Reach $5.3B
|
|
|
|
JupiterResearch, a division of Jupitermedia Corporation, today announced that U.S. spending
for online local advertising will grow 26 percent to $3.2 billion in 2005, and then
11 percent compounded annually, to $5.3 billion in 2010. The newly released report
"U.S. Local Online Advertising Forecast, 2005 to 2010" points out that
classifieds will continue to comprise almost 70 percent of that total throughout
the forecast period.
"Outside of classifieds, local ad spending online remains relatively
immature," said David Card, Vice President and Senior Analyst at
JupiterResearch. "For now, online publishers and networks will find better
opportunities servicing national advertisers that are aiming at local
audiences than they will servicing true local businesses," added Card. In
2004, local spending drove only 5% of online display advertising and 16% of
paid search listings.
The JupiterResearch report finds that it will be an uphill battle to sell
online display or search ads to local business services. "Local,
service-based companies will lead the second wave of online local spending,"
stated JupiterResearch Senior Analyst Gary Stein. "But only if they are
offered ad models that make sense for them."
"Pay-per-click doesn't make a lot
of sense if you don't value your site as a source of leads. Pay-per-call
technologies (where the advertiser pays for a call driven from a search ad,
not a click) have promise, but face uncertain growth," added Stein. In a
JupiterResearch/Virtus executive survey of advertisers who typically use
Yellow Pages, about 30% of the executives surveyed were interested in
pay-per-call, but over 40% said they were "very uninterested."
|
No Comments. Discuss in Forum: Online Ad Spending to Reach $5.3B (0 posts)
|
